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MEAN MERSHIN’: THE LIFE AND DEATH OF GM’S CHEVROLET “CELEBRITY” at Mean Magazine

01
Sep
09

MEAN MERSHIN’: THE LIFE AND DEATH OF GM’S CHEVROLET “CELEBRITY”

In 1982, GM premiered its first ever Chevrolet “Celebrity” in an attempt to sell the Hollywood HIGHlife to Americans in an affordable “aerodynamic” car.

Can’t afford to move out to Hollywood and buy into the life? Not to worry. Buy a Chevrolet “Celebrity” and you’ll be hobnobbing with the A-List in no time.

chevrolet1990truck-Celebrity-Owners-OSM

If you’re curious about how GM has misappropriated and wasted your tax dollars on useless advertising and marketing, which should have been spent on research and development on the actual vehicle, we’ve gone ahead and placed the advertising campaign for the Chevrolet “Celebrity” and its many re-branded missteps in chronological order along with brand tags. “Celebrity” managed to go Hollywood to Family to Middle America all in a span of seven years. Chevrolet “Celebrity” was discontinued months after the “Middle America” commercial aired, a last ditch attempt to connect with its core buyers.

HOLLYWOOD (1982)

FAMILY (1984)

MIDDLE AMERICA (1989)